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John Keatley often self-characterizes his work as a reflection of himself, rather than the individual he is photographing.

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John Keatley is also a renowned celebrity photographer, for shooting Bill Gates, Jeff Bezos, Annie Leibovitz, Anthony Hopkins, Macklemore and many others.

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In his project Uniform, this artist explores the notions of identity, individuality and originality. Soldiers covered with makeup that is as green as their uniforms appear in a portrait format. If they all seem similar at first sight, these persons soon reveal their own special personality. In other words, this photo series is an interesting and deep reflection about interior richness.